Welcome to The Herren Collective

Hi! I’m Lucas Herren, and Welcome to The Herren Collective!

I created The Herren Collective to be more than just a brand. It’s a vision — a movement built to help people all over the world design lives that feel as good as they look. Whether it’s through real estate, interior design, staging, fashion, or lifestyle, The Herren Collective exists to help you elevate every part of your world — one intentional choice at a time.

My Background

I’ve always believed that your environment shapes your energy — and that when you create a space that inspires you, it changes everything.

I started in real estate when I was 18 years old straight out of high school, driven by my love for design, storytelling, and connecting with people. Over the last 5 years, that passion evolved into something much bigger — a collective vision that brings together everything I love about homes, creativity, and transformation.

At just 22, I’ve built my business from the ground up — blending real estate, interior design, staging, and creative direction into one ecosystem. My goal has always been simple: to help people see what’s possible when they bring vision, style, and heart into everything they do.

What The Herren Collective Is All About

The Herren Collective is a lifestyle brand built around education, community, growth, creativity, and confidence.

It’s for the person who wants to design not only their home, but their entire life. It’s about blending modern aesthetics with meaning — making your home, your career, and your mindset work together in harmony, for you.

The mission behind The Herren Collective is simple:
To help people everywhere create lives they’re proud of homes that inspire them, work that fulfills them, and confidence that radiates from the inside out.

Whether you’re buying your first home, revamping your space, or just looking for motivation to elevate your lifestyle, this brand is here to guide you through it — with style, substance, and purpose.

Why The Herren Collective?

Because this isn’t just about me.

It’s about building something together. The Herren Collective represents a community of dreamers, designers, homeowners, and entrepreneurs — all striving to live with intention and beauty in every area of life.

My vision is to create a space where people all over the world can find inspiration, guidance, and a sense of belonging. Where creativity meets real life. Where ambition meets authenticity.

Welcome Home

This is your space — for ideas, for inspiration, and for the belief that you can build the life you want.

If you’re new here, explore the site. Check out my design projects, real estate listings, or lifestyle features. Subscribe for updates, and follow along as The Herren Collective continues to grow and reach people across the globe.

I’m so excited to have you here — and I can’t wait to see what you’ll create next.

Welcome to The Herren Collective.
Let’s design your world, beautifully.

— Lucas Herren
Founder, The Herren Collective